Discover who we are, what we do!

Our Mission

Our mission is to train the very best executive, leadership, and life coaches in the world, according to the ICF standards, using the proprietary MMS methodology, the original and oldest coach training in the world!

Our Philosophy

When you are free to choose the life you want to live—that includes: your profession, your life partner, your home, your lifestyle, and all aspects of your health—the MMS team of experienced and professional coaches facilitate you in discovering what you want, formulating your strategy, and manifesting your visions, dreams, and goals.

Our Purpose

Our purpose is to create a world in which individuals honor themselves, trust their choices, and fulfill their visions, dreams, and goals… to make the seemingly impossible happen! We support leaders, executives, and managers in humanizing the workplace so that employees can grow, align with others in creating extraordinary results that exceed quotas, and make the world a better place. This may sound lofty, but we have been doing this successfully for more than four decades.

Our role

Our role is to be a catalyst, allowing our clients to discover the answers to the challenges they face. We create the optimum climate for them to feel safe, to discover their desires, and to have permission to envision, articulate and realize extraordinary innovative solutions.

“Opening our training organization to the world’s most vibrant city, where international global citizens continuously experience change and transformation clearly demonstrates the link between Dubai and MMS Institute. Parallel principles like the need for a clear articulated vision, a strategy for execution, coupled with unwavering commitment are embraced by Dubai and the MMS Institute. We train coaches who support the people of Dubai to formulate their vision, craft their strategy and become committed to implementation. We coach people to realze dreams, to execute what they have been dreaming about. We focus on both the individual and the changing requirements of corporations.”

Discover what we do!


Coach leaders and executiveses

Train individuals to become professional coaches

Facilitate Organizational Change

Empower, enliven, and enlighten individuals and organizations

We are a value driven organization…


The MMS Worldwide Institute is a value-driven global organization that operates on three continents and works with all facets of the individual. MMS Institute combines many seemingly paradoxical elements, such as the practical and the metaphysical, the rational and the intuitive, the strategic and the systemic, along with the simple and yet complex. Through anchored visioning, encouragement to align with one’s authentic inner compass, supportive confrontation, and structured accountability, the results produced are truly profound.

MMS Institute honors these core values: accountability, authenticity, balance, choice, collaboration, communication, community, excellence, honesty, integrity, openness, quality, respect, responsibility, trust, and willingness. We encourage these principles, we teach others how to embody them, and we do our best to live and teach by example each and every day of our lives.

Unique history and achievements…

With a 44-year proven track record of successfully managing change in Fortune 500 companies, training executive coaches, and coaching executives to outstanding leadership globally, MMS Institute has clearly demonstrated that we have a reliable formula for success.

It all started in 1974, when Dr. Chérie launched her coaching organization in San Francisco. She developed what is known today as MMS Coach Training Institute operating in the US, Asia, and Europe.

As the original Coach Training organization, a true pioneer in the coaching industry, MMS has remained ahead of the curve while maintaining its integrity, integrating technology, and blending with core/essential interpersonal people skills.

The MMS Institute founder: Dr. Chérie Carter-Scott PhD., MCC,

“The Mother of Coaching”…

# 1 New York Times Bestselling Author
Published 18 books
Oprah endorsed and featured
Consultant to Fortune 500 Companies
Expert in customer service and overcoming Negativity
The first Executive Producer of “The LEAP”, a coaching documentary

“The LEAP”, a coaching documentary will be released in 2018, featuring the most influential Coaches from around the world in the fields of Executive, Business, Life, Sports and Relationship Coaching.

Contact us

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Contact Info

MMS Institute Coach Training & Consulting

Emirates Office Tower, Level 41, Office 4118
Dubai, United Arab Emirates

General inquiries

+971 4 319 9199

Special inquiries

Csaba Csényi